Challenge

Make Variety front-of-mind for award shows.

Idea

Provide watchers a way to follow their favorite stars 

and catch all the best moments as they happen.

We'll call it "GuestList."

Guest List:

Cutomize your feed by adding your favorite stars to a VIP list.

VFeed:

A social listening cross-platform live feed of reactions from both celebrity guests and at-home audiences.

Cameo:

Get acquainted with famous faces and explore Guest Profiles directly from

your live stream.

Nominations:

Customize your feed by adding your favorite stars to a VIP list.

Social Stories:

Tap a profile picture to view a compilation of tagged and posted content across all social platforms. View Social Stories from

past years and shows.

SuperCut:

View award show highlights easily by category.

Live:

Flip between Supercuts and live shows with a single tap.

Archives:

Tap the thumbnails to view highlights of previous shows.

Reaction Radar:

Scrub through the line to see the most talked-about moments of the award show. Click and

hold a moment to see the most popular

posts across all platforms.

All-In-One:

A streamlined app allows users to access their Guestlist wherever and whenever.

Convinience:

Tune in live during the big

night from anywhere

in the world.

Bragging Rights:

Users earn points based on how their Guestlist choices perform during the event.

Top Contender:

An OOH series showcases actual award show nominees.

Fast Add:

Custom codes allow users to vote and quickly add their favorite stars while on-the-go.

Credits:

Amanda Winch