Ted Christodulidis' Portfolio
The classic 90's Nickelodeon show The Wild Thornberry's
was arriving on Netflix. They wanted a catchy OOH series
to make that arrival known.
The show was about a young girl who could communicate with animals.
We brought this power to life by modifying typical OOH's with a range of animal feeders & sensors. When a sensor was activated, passers-by got a quick glimpse into whimsical thoughts of the animal that triggered it.
We called them "billbirds."
Active billbirds sees what whimsical thoughts a thirsty dog, hungry squirrels or mischievous pigeons may be having at any given time.
Inactive billbirds sees the Thornberry gang interacting with commuters as they pass by.