Demonstrate that the stock market doesn't have to be scary.
Bring the market to the people with an interactive market in the heart of SXSW while gamifying concession stands.
We'll call it "SXSWE."
Make it Rain
Fake bills are thrown at festival entrances, can be redeemed at SXSWE for $1 in any new Robinhood accounts.
Bring the thrill of Wall St. to Austin
by building a scale replica right in
the heart of SXSW.
Experience the energy of a live trading floor
as the market moves in real-time.
Interact with the exchange to easily learn
about the market and the Robinhood app.
In-house bar featuring Austin favorites on-tap,
prices fluctuate in a “live market” fashion.
Partnership w/ food and drink hotspots
- Monitor prices and hotspots live
- Buy at the most opportune moments
- Track your savings
- After SXSW, transfer savings to account to start investing
- Lines are constantly monitored
- Short lines = $
- Long lines = $$$$$
- Quick-pickup if purchased using app
Special signs indicating fast pickup for F&B 500 users quickly converts non-users.
Scannable codes created in-app to allow for self-pickup.