Find an innovative way to attract visitors to MoMA.
From deep-machine learning to NFC, we’ll use technology resurrect artists’, allowing visitors
to have a conversation with their long-gone favorites.
We’ll call it “Artist’s Notes.”
Text me, maybe
Using NFC technology, a simple tap of the phone
on the OOH launches a conversation with iconic artists.
Come one, come all
Upon arrival, visitors are greeted with a
message from the artist, providing all new ways to discover the museum.
The artist's themselves can serve as guides,
taking visitors through a range of exhibitions
on the various museum floors.
The artists direct hungry patrons to
the café, offering specials not usually
available on the everyday menu.
Limited-edition gifts await those who choose to check out the out-of-place
“gift shop” option.
Front and center
Visitors who've yet to communicate with
an artist can do so with in-house NFC ,
placed beside various pieces.