Challenge
Attract a younger generation to what the Houston
area has to offer and get them to return in the future.
Idea
An annual music and science-focused festival on
the grounds of the space center.
We'll call it "StellarFest."
Blast from the Past
AI-created Instagram stories featuring well-known but long-gone scientists introducing the festival, artists, and lecturers.
What is Space?
Paid ads on any search including the word “Space.”
In This Together
Houston native Travis Scott will design a limited run T-Shirt, given away during the first home game.
Should the Astro’s score more than four runs, anyone in attendance will receive 20% off their passes if purchased in the next 24 hours.
SpaceHub
On top of up-to-date info and ticket sales, the site features a weekly STEM quiz asking one easy question. The first ten to answer correctly will receive 20% off of their StellarFest passes.
